Just Eat Takeaway.com partners with Lovehoney Group as it launches first move into new self-care category

Just Eat Takeaway.com is partnering with Lovehoney Group, one of the world's leading companies in the sexual wellness industry, to offer sexual wellbeing products to consumers as part of the company’s move into self-care. The collaboration will kick off in the United Kingdom (Just Eat), Austria (Lieferando) and Denmark (Just Eat) through different local retailers in each market. 


Through this partnership, Lovehoney Group will offer a wide variety of top-selling products, including the popular Womanizer, We-Vibe, ROMP and Fifty Shades of Grey ranges, delivering toys, lubricants, accessories and gifts to millions of consumers across multiple European markets. Exclusive offers and discounts will be available to consumers across key moments such as Halloween, Black Friday and Christmas, and will include free gifts on orders over €50 (or equivalent) from launch, while stocks last. Orders will be delivered discreetly through the business’ extensive delivery network, with 18+ age verification measures in place. 


The move comes as Just Eat Takeaway.com expands its offering into self-care and seeks to broaden the variety of products available through its platform as part of its mission to empower everyday convenience by connecting consumers with more than 700,000 partners across its markets.

Bringing everyday convenience to consumers spans every aspect of our lives, and this partnership with Lovehoney Group is testament to that. Self-care is becoming more important to consumers, and we are delighted to service our customers with the expansion of our assortment into the category. As we look forward, we will continue to focus on partnerships that make it easier for our consumers to seamlessly incorporate the products they know and love into their daily lives. Guido Fambach, EVP Sales at Just Eat Takeaway.com

This collaboration with Just Eat Takeaway.com is a significant milestone for us as we continue our mission to make sexual wellness products more accessible. Sexual wellness is an important part of self-care, wellbeing, and overall health. By partnering with a leader in on-demand delivery, we're breaking new ground in how consumers can access our products, ensuring they can incorporate sexual wellbeing into their daily lives with ease and discretion. Johannes Plettenberg, CEO at Lovehoney Group

With a shared commitment to innovation, this collaboration underscores a commitment to making self-care and sexual wellness more accessible and convenient for millions of consumers. This initiative will inspire further innovations within the self-care space, setting a precedent for how sexual wellbeing products can be seamlessly integrated into everyday life.


The partnership will be rolled out to more markets in the next few weeks.

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Notes to Editors:

To ensure discretion and age verification, Just Eat and Lovehoney will implement a range of measures:

  • 18+ age tagging to trigger courier flow 
  • Sealed, unbranded paper bags with itemised receipt placed inside
  • No orders left at doorstep, with order returned to store if customer unreachable

About Lovehoney Group

Lovehoney Group is one of the world's leading companies in the sexual wellness industry and a provider of premium intimate products for your love life. Its mission is to promote sexual happiness and empowerment through design innovation, research & development and great customer service. The company houses many award-winning brands including Womanizer, We-Vibe, Fifty Shades of Grey, Arcwave and Happy Rabbit.

Lovehoney Group was formed in 2021, when Lovehoney, Amorana and WOW Tech joined forces under the leadership of CEO Johannes Plettenberg. For more information: https://www.lovehoney.com/ 

About Just Eat Takeaway.com

Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery companies.

Headquartered in Amsterdam, the Company is focused on connecting consumers and Partners through its platforms. With 731,000 connected Partners, Just Eat Takeaway.com offers consumers a wide variety of choices from restaurants to retail.

Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, Poland, Slovakia, Spain, Switzerland, the Netherlands, the United Kingdom and the United States.

Most recent information is available on our corporate website and follow us on LinkedIn and X.

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