From Mood Food to Taste Makers: Just Eat Takeaway.com unveils Global Food Trends

Just Eat Takeaway.com presents its Global Food Trends report, looking at consumer behaviours as well as food and grocery trends across all 20 markets it serves.

According to the report, the culinary landscape is evolving, shaped by the changing preferences of consumers and new innovations in food and retail delivery. In collaboration with global trends forecasting agency WGSN, Just Eat Takeaway.com has identified 5 trends for 2024:

Mood Food: Consumers are looking for a break in routine when it comes to food choices, with many aiming for dishes that uplift their mood. 

Zero Heroes: More and more consumers are seeking out solutions to minimise their food waste as well as reduce excessive packaging resulting from their orders.

Fusion of Cultures: The demand for new flavours and an exploration of different cultures is driving the trend for cuisines that provide a sense of connection. 

Direct-to-Cart: Consumers expect on-demand services that offer convenience and flexibility as well as an elevated experience. 

Taste Makers: People seek inspiration on social media from all types of sources and channels. Social media emerges as a new marketplace for discovering and introducing new dishes.

This global report is part of the annual Food Trends Report initiative spanning across multiple markets. The reports emphasise Just Eat Takeaway.com’s leadership in the domain of food, groceries, online delivery, and evolving consumer habits. 

Read more in the Food Trend Reports per market:

Austria - Food Trend Report Lieferando

Belgium - Food Trend Report Takeaway.com Dutch version / French version

France - Food Trend Report Just Eat

Germany - Food Trend Report Lieferando

Italy - Food Trend Report Just Eat

Netherlands - Food Trend Report Thuisbezorgd.nl

Poland - Food Trend Report Pyszne.pl

Spain - Food Trend Report Just Eat

Switzerland - Food Trend Report Just Eat French version / German version

United States - Food Trend Report Grubhub