Enhancing user experience through innovation

By Mert Oztekin, Chief Technology Officer, Just Eat Takeaway.com

We’re at a time when anyone anywhere can order whatever they want, whenever they want online and via apps. This trend of digitalisation is one that fuels our growth. 

Just Eat Takeaway.com is continually evolving its technology to help people discover and try new foods and more generally, help them find what they want more quickly whether that be at home, in the office or with friends. And testing new innovations is one of the ways we respond to growing consumer demand for convenience and choice while fostering a trustworthy and seamless experience. 

AI Assistant 

As part of this, we’re pleased to be developing an AI-powered assistant designed to empower everyday convenience by saving consumers time and giving them more ways to order. For the initial test, consumers who opt-in will be able to use the assistant to build and customise their orders through text and voice ordering. 

The business will continue to develop this experience and plans to soon roll out advanced personalisation by helping consumers discover new partners, offering personalised recommendations,delivering regular order updates and providing AI assistance for specific consumer questions. 

The assistant will first be piloted with some consumers in the UK in the next few weeks, with plans to roll this out to more countries globally and to test it in several languages over the coming months.

Robot deliveries

Another way Just Eat Takeaway.com continues to innovate is through testing different forms of deliveries. To support our partners to fulfil deliveries in shorter distances, we’re rolling out robot deliveries in the US and testing in Poland. Grubhub offers robot delivery to its campus partners at universities across the United States, and Pyszne.pl have piloted this for consumers in Warsaw. We’ve also trialled delivery by drone in Ireland and the Netherlands to deliver products quickly and efficiently to local residents. 

Using our tech for good

We know we have a real opportunity through the use of our tech to support both our partners and consumers. As an example, earlier this year, our Canadian team launched the Do Good Deal pilot, designed to help minimise food waste. Through this, selected restaurant partners were able to use the platform to offer end-of-day discounts on unsold menu items that would have otherwise gone to waste. We are now working to expand the pilot within Europe.

We are forever exploring new technologies from using robotics technology and testing new features to always be ahead of what’s coming next. Overall, this will help the business in driving an enhanced experience for consumers and partners across the world.