Just Eat Takeaway.com provided sustainable, innovative seaweed lined packaging at the UEFA Europa League Final in Seville and the UEFA Women's Champions League Final in Turin. Through this collaboration, the platform seeks to expand its packaging influence to football sponsorship, helping to scale innovative sustainable packaging solutions beyond its restaurant efforts.
Just Eat Takeaway.com provided sustainable, innovative seaweed-lined packaging at the UEFA Europa League Final on May 18 in Seville and at the UEFA Women's Champions League Final on May 21 in Turin.
This innovative seaweed-lined packaging - produced by Notpla - is free of plastic; bioplastic; and synthetic chemicals; which supports Just Eat Takeaway.com’s ambition to reduce single-use plastic in packaging. It is both recyclable and home-compostable and is designed to leave no trace behind at end-of-life.
Wanting to use its scale and platform for good, in the takeaway sector and beyond, Just Eat Takeaway.com has an appetite for change, and is supporting innovation that reduces the environmental footprint of packaging.
The company initially launched their Notpla packaging range to restaurant partners in the UK in October 2021 and have since expanded this offering to restaurants in the Netherlands, Germany and Austria, with plans to grow this to other key markets.
Using this global sponsorship partnership with UEFA is a perfect way to scale this initiative within the football industry, giving Just Eat Takeaway.com the chance to showcase and test new packaging innovations with football fans. We want to pave the way for other sporting competitions to consider sustainable packaging solutions and will be providing this packaging at more UEFA competition finals in the future.Robin Clark, Senior Director of Global Partnerships, Sponsorships and Sustainability at Just Eat Takeaway.com
The pilot project we presented at this important UEFA final is a great achievement in advancing Just Eat' Takeaway.com's sustainability strategy and we hope to be able to extend it not only to sporting events but to the day-to-day running of our delivery soon. We are proud to be able to witness it on the front line and hope that those attending the match can enjoy it as well.Patrik Bergareche, CEO Just Eat in Spain