HelloFresh and Just Eat partner up to launch rapid delivery trial

For twelve weeks, those in Newcastle and Hackney can order exclusive HelloFresh recipe kits via Just Eat from just £13.99 for a meal for two

The UK’s leading recipe box service has partnered with the nation's most loved online food delivery platform, Just Eat to launch an exclusive rapid delivery trial of HelloFresh meals. Launching today, Just Eat customers in Newcastle and the London Borough of Hackney can order eight delicious, HelloFresh recipes at the click of a button. 

Arriving in pre-portioned servings for two people, the first-of-its-kind trial aims to give customers even more flexibility when it comes to tasty, convenient and affordable dinner solutions. With speedy, on-demand delivery straight to your door, pre-portioned ingredients and easy to follow recipe instructions will arrive via Just Eat delivery in 30 minutes or under, giving customers the opportunity for a home-cooked meal at the touch of a button. 

The twelve-week trial will feature top recipes from the HelloFresh menu including: 

• Cheesy Melt in the Middle Beef Burger with Wedges and Balsamic Pea Shoot Salad

• Korma Spiced Fish Cakes with Garlicky Peas and Carrot Salad

• Sweet Potato and Refried Bean Burrito Bowl with Soured Cream and Cheese

• Californian Style Bacon & Avocado Sunshine Salad with Charred Sweetcorn, Greek Style Cheese and Croutons

• Onion Bhaji Fritter Burger and Chips with Mint Yoghurt, Mango Chutney and Tomato Salad

• Greek Inspired Lamb Steak and Homemade Tzatziki with Lemony Charred Greens, Roast Potatoes and Greek Style Cheese

Senior Recipe Development Manager, Mimi Morley, from HelloFresh said: “At HelloFresh we’re passionate about offering customers easy dinner solutions. Our pre-portioned ingredients help Brits reduce both the planning and preparation associated with mealtimes, and we’re thrilled to be expanding our offering even further, giving more people the chance to enjoy our recipes. 

“Our partnership with Just Eat means many who would typically order a takeaway can also enjoy the benefits of scratch cooking, made simple! As well as offering nutritious meals, we hope Brits will enjoy the quality time spent together by using this service. We’re excited to see how our customers in Newcastle and Hackney enjoy the trial, and can’t wait for more families to discover our delicious meals which are now more convenient than ever!” 

Amy Heather, Director of Strategic Accounts at Just Eat, said: “Rapid delivery has become a standard expectation among busy consumers, with a rising demand for fresh food, as 1 million UK customers regularly use Just Eat for their grocery needs.

“Partnering with HelloFresh supports our commitment to enhancing our retail and grocery offerings in the UK, providing our customers with even greater choice and value. By integrating HelloFresh meal kits into our platform, we’re making it easier than ever for people to enjoy fresh, home-cooked meals with the same ease and convenience as ordering a takeaway. We’re excited to see the results of this trial and look forward to expanding the partnership to more cities in the near future."

Just Eat customers in Newcastle and the London Borough of Hackney can order HelloFresh meals via the Just Eat app and website now, with prices starting at £13.99, for a limited-time only.