HAI JUDE: JUST EAT ASKS FANS TO SHOW SUPPORT FOR ENGLAND AND ITS RISING STAR

As Jude Bellingham assists in keeping England’s dreams alive, Just Eat's new AI assistant “Jude” will fuel fans’ support with pre-game bites

  • Hundreds of codes worth £19.66 - in a nod to the last time England won a major tournament - are able to be redeemed with a simple “Hey Jude”
  • Belted out across England and stadiums in Germany, ‘Hey Jude’ has become synonymous with England’s great escape from perilous matches 
  • Just Eat garners fans’ support across the nation, powering the belief it’s coming home, from home

London, 6th July: Ahead of England’s quarter final match with Switzerland, Just Eat has today announced it is assisting the nation in getting behind England and star player, Jude Bellingham, with hundreds of free pre-game meals and groceries which can be redeemed via its new AI Assistant “Jude” found in the latest version of the Just Eat app.

Celebrating Bellingham’s spectacular contribution to keeping the nation’s dreams alive, and to help keep the momentum of support ahead of Saturday, fans will be provided codes to spend with any Just Eat partner. Sausage rolls, grocery deliveries or vindaloos - England fans can use however they choose. 

Starting today, fans who interact with the Just Eat AI assistant by typing “Hey Jude” will be responded to with a pithy take on the usual lyrics:

“I’ll take a bad game and make it better, remember, to order ahead of the start, then you can sit, and watch Jude go get ‘em, get em, get em!” 

In homage to the famous Beatles song which has quickly become the fan-nominated national anthem, Just Eat is going over(head) and above to get behind England and Bellingham.  

And whilst the promise of delivering it home can only be left in the hands of Southgate’s team, Just Eat will be putting it on a plate for fans and delivering joy no matter the outcome of the match. As part of “Jude’s” response, a code worth £19.66 will be provided – a nod to the last time the England men's team triumphed in a major tournament. 

Fans have until Sunday 14th July to strike up a conversation with “Jude” by clicking on the ‘sparkle’ icon in the app. With a limited number of codes available, they will be provided on a first come first serve basis and can be used towards orders from any Just Eat partner on the site or app. To redeem, customers just need to sign in on the desktop version of the website and click "Account Credit", then enter the code in the box provided.

We wanted to do something special for our customers and fellow football fans during this nail-biting tournament and are excited to be able to introduce them to Jude. Renaming our AI assistant after the star of the Euros so far is our way of showing support for the team and delivering fans a little extra joy as they watch on from home. Claire Pointon, UK&I Managing Director at Just Eat

Just Eat recently introduced its AI-powered assistant available for use in-app. Designed to empower everyday convenience, the tool saves customers time and gives them more ways to order. Whether that’s directly ordering a favourite meal or groceries when instructed, responding to queries about dishes, offering personalised recommendations based on users’ previous orders and reviews, the AI-powered assistant can customise orders and take items through to checkout in seconds.

For pre-match meals, and everything else, order directly through the Just Eat app, or online. Download the app here.


ENDS


For further information, get in touch with the Just Eat press team at [email protected]

Notes to Editor:


Terms & Conditions: To redeem, sign in on the desktop version of the website. Click "Account Credit" and enter code in the box provided. Valid at Just Eat partners only. Not transferable. Must be added to your account by 14.07.24. One-time use only. Limited codes available to users on a first come, first serve basis. Credit does not apply to delivery fees and service charges. Delivery and service charges apply. T&Cs apply. See just-eat.co.uk for further detail.


About Just Eat Takeaway.com

About Just Eat Takeaway.com

Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery marketplaces. Headquartered in Amsterdam, the Company is focused on connecting consumers and partners through its platforms.

With 680,000 connected partners, Just Eat Takeaway.com offers consumers a wide variety of food choice. Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in the United States, United Kingdom, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain and Switzerland, as well as through partnerships in Colombia and Brazil.

Media: [email protected]

For more information please visit our corporate website: https://justeattakeaway.com

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