- The initial trial will see customers able to purchase LEGO items on the Just Eat platform from five Asda stores across the UK, just in time for the festive season
- The initiative is an expansion of Just Eat’s ongoing grocery tie up with Asda, which will enable customers to order toys on demand
Just Eat has today announced a new initiative with Asda and the LEGO group powered by the platform’s existing tie-up with the major UK grocer. From 8th November, customers will be able to purchase LEGO items via the Just Eat platform as part of a UK-wide trial.*
The LEGO items will initially be available to buy at five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross. Customers will be able to choose from the LEGO Group’s wide portfolio of toys, including fan favourite products from their LEGO Harry Potter, LEGO Disney, and LEGO Marvel collections. With Christmas right around the corner, this trial means parents will now be able to order toys via rapid delivery straight to their doorstep, taking away the hassle of in-store shopping around the festive season. To mark the launch, Just Eat is offering up to 50% off** selected LEGO toys, until 19th November, to drive further demand and demonstrate Just Eat's commitment to not only offer the best choice and convenience, but great value too.
The new initiative is part of Just Eat’s commitment to bring consumers a huge variety of choice when ordering online. Over the past year, Just Eat has expanded its core restaurant offering with a number of grocery partnerships, including with Asda, Sainsbury’s, Iceland and the Co-op in the UK.
Just Eat continues to evolve its offering to provide our customers with a variety of choices when ordering online; whether that be locally-loved takeaway, dine-in dishes, groceries or even toys. With the Christmas season just around the corner, we hope this trial with the LEGO Group will help make festive shopping for parents easier and more convenient. Our goal is to provide our customers with everyday convenience and we are looking forward to unlocking new opportunities with non-food offerings on our platform.Amy Heather, Director of Strategic Accounts at Just Eat
Following the success of our ongoing grocery and cafe partnership with Just Eat, we are excited to be able to power this new trial with the LEGO Group, which will offer customers even more choice. We’re looking forward to working with the LEGO Group and Just Eat to make sure customers can order whatever they need, from groceries to Christmas toys, whenever they need them.An Asda spokesperson
* The trial will see LEGO products available to order from five Asda stores across the UK - Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross. LEGO will be listed as its own ‘store’ page on the Just Eat platform.
**50% off: Participating stores only. No minimum spend applies. Selected products only. Subject to availability, while stocks last. Discount automatically applied to the menu on: 6th November 2023 (see participating store information). Offer ends 19th November 2023. T&Cs apply.