Just Eat for Business announces carbon labelling trial on its platform to help raise awareness of the carbon impact of office food
- The trial builds on Just Eat’s previous work on carbon labelling, with a new focus on corporate customer behaviour
- 91 percent of people in the workplace believe that a business’ sustainable values contribute to improving employee wellbeing
- The trial will see Just Eat for Business work with ‘My Emissions’ to calculate the carbon emissions of main dishes
Tuesday 12, September 2023 - Flexible workplace food solutions company, Just Eat for Business, has today announced its carbon labelling trial. The trial will calculate the carbon emissions of main menu dishes to raise the awareness of the carbon impact of food and help drive sustainable food choices for corporate customers and restaurant partners.
Just Eat for Business has worked with and funded the trial for 12 independent restaurant partners, including Urban Greens, Atcha, Choppaluna and Hala Wala. The three month trial will build on Just Eat’s previous carbon labelling trial and will be in partnership with My Emissions, a leading provider of food carbon calculations and labelling. My Emissions calculations will be used to display a carbon label, informing customers and businesses on food related carbon emissions that will support them in making more climate conscious food choices.
Participating restaurants will display a carbon label rated from A (Very Low carbon impact) to E (Very High carbon impact) by incorporating a traffic light colour system on their Just Eat for Business page. The ratings take into account the farming, production, transport and packaging of the dishes. For example, based on the products assessed during the carbon labelling trials, a typical beef burger (E-rated) produces four times more emissions than a typical chicken burger (C-rated). The insights can help customers to make more informed choices about what they order and restaurants to make informed decisions about the ingredients they use.
Just Eat for Business’ recent carbon impact survey shows the importance of strong sustainable values within businesses, with 91% of respondents* saying that their business’ values play an important part in their employee wellbeing. Nearly half of respondents also said that they consider the environmental impact of the food they’re ordering into the office. From this data, it is evident that workers care about their business’ sustainability values and the environmental impact of the food they are consuming.
Exploring ways to minimise our environmental impact remains an important topic for us, and we believe extending this to also support our independent restaurant partners on their sustainability journey is key. Through this carbon labelling trial, we aim to help our restaurant partners better understand the carbon impact that their food options have whilst also empowering workers to make more climate conscious food decisions. We’re excited to be part of the journey to making the food delivery industry more environmentally friendly and are looking forward to seeing more and more businesses adopt the same approach.Matt Ephgrave, Managing Director at Just Eat for Business
We’re looking forward to continuing our partnership with Just Eat into the next phase of their carbon labelling trial. Just Eat for Business offers another opportunity to learn more about how our carbon labels can impact a variety of customers' choices and increase awareness of the impact of carbon emissions in the food industry.Matthew Isaacs, Co-Founder of My Emissions
We’re really pleased to be involved in this project to learn more about the carbon impact of the ingredients in our food as well as supporting our customers in making more climate conscious food choices. It will also help us gain insights into the preferences of our customers, as we know that they value transparency when it comes to sustainability.Aadit Shankar, Founder & Director of Atcha
Just Eat for Business is dedicated to finding sustainable solutions for their customers and partners and the trial looks to expand on the company’s initiatives to reduce carbon emissions, already seen in its deployment of electric bikes and the introduction of walking delivery.
Learn more about Just Eat’s carbon labelling initiative at: https://www.just-eat.co.uk/explore/sustainability/introducing-carbon-labelling/
For more information on Just Eat for Business and its services, visit business.just-eat.co.uk
Just Eat for Business is the UK’s leading office food delivery marketplace and part of Just Eat Takeaway.com, the largest food delivery company globally.
As corporate specialists, Just Eat for Business makes it easy for companies to order great food for any occasion, at home or in the office, feeding 30,000 people at over 600 companies every week. From meetings and events, to subsidised breakfasts and lunches, they have the solutions to meet new hybrid requirements in our post-COVID world.
Just Eat for Business are STS accredited and all our partners have an FSA hygiene rating of 4 or higher. Having recently received Silver rating in our Ecovadis sustainability assessment, they are hugely passionate about providing for a sustainable future.