Forgot Valentine’s Day? Menulog launches Emergency Rose Delivery Service to help Australia’s hopeless romantics

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  • According to new research, over 40 per cent of New South Wales residents admit to finding themselves in a panic on Valentine’s Day, trying to purchase flowers on the way to work and some even leaving it as late as the trip home from work
  • Australian-born platform, Menulog is launching an Emergency Rose Delivery Service. This Valentine’s day (Wednesday 14 February), romantics can head to Wynyard Park at lunchtime (12pm-2pm) and Manly Wharf in the evening rush (4pm-6pm) to grab your free emergency Valentine’s Day rose! 
  • So all of Australia doesn’t miss out on a fresh bloom for Valentine’s Day, Menulog in partnership with Interflora is offering an exclusive $15 discount and free delivery if you use the code FASTFLOWERS in the Menulog app at checkout (available from the day before Valentine’s Day on Tuesday 13 February right up until Friday 16 February only)


Wednesday 14 February, 2023 - Sydney, Australia: With Valentine’s Day around the corner, many Australians find themselves in the throes of last-minute gift panic. Recognising the need to keep love blooming, Menulog is launching an Emergency Rose Delivery Service in Sydney this Wednesday 14 February.

New research commissioned by the online food, grocery and now - flower delivery service Menulog - has revealed that half (50%) of New South Wales romantics only start thinking about Valentine’s Day only 7 days before, with over 40% of New South Wales admitting to finding themselves in a panic trying to purchase flowers on the way to work, and some leaving it as late as the trip home from work. 

With New South Wales’ love-birds being some of Australia’s most romantic gifters, with three in five (60%) agreeing that the act of giving flowers on Valentine’s Day is a non-negotiable, Menulog is keeping love in the air with its Emergency Rose Delivery Service in Sydney. In partnership with Australia’s leading online florist, Interflora, hundreds of orange roses will be delivered and gifted to romantics across Sydney via special ‘emergency’ vehicles, for those who have forgotten about getting a rose for their loved ones this Valentine’s Day.

Sydneysiders are encouraged to keep an eye out for the Emergency Rose Delivery Service this Valentine’s Day at the following location and times: 

  • Wynyard Park: 12pm to 2pm, 1001 York St, Sydney NSW 2000
  • Manly Wharf: 4pm to 6pm, East Esplanade, Manly, NSW, 2095

For those who still haven’t arranged flowers by the end of the day and miss the Emergency Rose Delivery Service, don’t fret, Menulog and Interflora has you covered with a nationwide promotion offering a one-day only $15 discount and free delivery if you use the code FASTFLOWERS in the Menulog app at checkout. 

Morten Belling, Managing Director at Menulog Australia, said: “The partnership with Interflora is an important step in our mission to provide our customers with another level of convenience, as we continue to expand our delivery capabilities and provide the best food, non-food and grocery items on our platform. This Valentine’s Day, we want to spread joy and help as many Australians as possible with our Emergency Rose Delivery Service and we encourage those at home to take advantage of our special code in case you need a last minute flower delivery.”

Gerry Gerrard, Chief Executive Officer at Interflora, said: “We’ve been operating in Australia since 1954 and our partnership with Menulog today marks an incredible milestone in our business journey. In the spirit of love, this Valentine’s Day we're changing things up by introducing a unique rose delivery service in partnership with Menulog, which is part of our journey to provide a whole new level of access for Australians and their flower deliveries.”

T&Cs about the deal

For $15 off and free delivery on Interflora, use code FASTFLOWERS at checkout. Offer ends 11:59pm AEDT 16/2/24. Min. spend $16 and service fee applies. 1 redemption per customer. CC payments only.

Consumer Research

Research was conducted by Pureprofile on behalf of Menulog with a nationally representative sample of 1000 males and females in Australia, aged 18-39 years, and was carried out in February 2024. All data reflects the latest ABS population estimates for age, gender and region.

About Interflora

Since 1954, Interflora, Australia’s largest florist, assists in the delivery of flowers, hampers and gifts throughout Australia and the world. Through Australia’s largest floristry network with over 750+ locally operated florists staffed by fully qualified florists, Interflora Australia helps to create and deliver every-day and event-specific ranges and bespoke products to customers all over the country each year. For more information, please visit interflora.com.au.

About Just Eat Takeaway.com

Menulog is one of Australia and New Zealand’s leading on-demand delivery platforms, connecting millions of customers with more than 35,000 local food, grocery and other retail businesses across the country, through convenient mobile Apps.

Menulog has supported local business partners for 17 years, providing online ordering and delivery solutions to reach and service more customers. Menulog also supports tens of thousands of on-demand delivery couriers, leading the industry in advocating for greater benefits and protections for couriers.

Download the Menulog App via the App Store or Google Play.

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