Sneak peek into Food Trends

Discover five global food trends and dive into the culinary world of Just Eat Takeaway.com

Trend 1

Mood Food

Trend 2

Zero Heroes

Trend 3

Fusion Cuisine

Trend 4

Direct-to-Cart

Trend 5

Taste Makers

Trend 1

Mood Food

More and more customers are ordering a greater variety of foods and, in particular, at new times of the day. While food delivery orders were traditionally centred around lunches and dinners, the surge in breakfast demand detected last year has expanded to include other times of the day. While breakfast still takes a prominent role, we’ve also seen an increase in instances that offer us small moments of happiness—such as snacking between meals or indulging ourselves.

Mood Food

France

The French are the biggest fans of late-night snacks.

Ireland, Belgium, Luxembourg

The top dessert in Ireland is a Smarties McFlurry while consumers in Belgium and Luxembourg prefer Tiramisu.

Australia

More and more people are ordering coffee. In Australia, someone ordered almost 600 cappuccinos in a year through Menulog.

Bulgaria

In Bulgaria, the most ordered breakfast item on Takeaway.com is a ham and cheese croissant.

Israel, Slovakia

Breakfast orders are popular worldwide, led by 10biz Israel and Bistro.sk Slovakia with 23% and 17% of total orders respectively.

Trend 2

Zero Heroes

People now think about sustainability at more frequent touchpoints in their lives. At JET, we're committed to driving sustainability through the food delivery sector and doing what we can to reduce the environmental impact of our business as well as supporting our partners and consumers to make more sustainable choices.

Zero Heroes

Notpla

We’ve rolled out Notpla’s plastic-free, seaweed coated packaging to 9 markets.

UEFA

First circular packaging event during Women's UEFA Champions League final in the Netherlands.

Canada

SkipTheDishes Canada fights food waste with the 'Do Good Deal' initiative, offering end-of-day discounts on unsold items.

Germany

In Germany, Lieferando has teamed up with Vytal to provide over 2,500 restaurants with reusable packaging.

Trend 3

Fusion Cuisine

In today’s world, people are increasingly seeking food that provides a sense of connection. This can be a connection to their own environment, places around the world, cultures where ingredients or dishes originate, or even with like-minded individuals on topics such as sustainability or specific diets.

Fusion Cuisine

Netherlands

Thuisbezorgd.nl data highlights the rise of Indian-Chinese and French-Vietnamese options in the Netherlands.

Global

Italian cuisine unites us globally, claiming the top cuisine spot in all markets.

Austria

The highest number of vegan dishes is ordered in Austria, where up to 15% of all dishes ordered on Lieferando are vegan.

Italy

On Just Eat Italy, Italian-Japanese cuisine is a top choice, while the young generation favours Italian-Brazilian cuisine.

Trend 4

Direct-to-Cart

Convenience remains a priority for many people. The rise of quick-commerce has made it possible to have groceries delivered quickly to your home. There is more flexibility than ever before. New innovations and delivery services are becoming the new normal.

Direct-to-Cart

Switzerland

Top grocery products on Just Eat Switzerland are ice tea, ice-cream, orange juice, wine, avocado, bananas and tomatoes.

Netherlands

Grocery delivery surged across all markets. In the Netherlands, Thuisbezorgd.nl grocery orders rose by 179% from 2022 to 2023.

United Kingdom

The top five grocery products on Just Eat UK include milk, the lunch meal deal, fizzy drinks, orange juice and eggs.

Denmark

Grocery orders were steady throughout the day. Notably, on Just Eat Denmark, there was a peak between 16:00 and 19:00 hours.

Trend 5

Taste Makers

The digital world has burst onto the gastronomic scene not only in terms of home delivery and online shopping basket products, but also through social media food trends. In our hyper-connected world, people, and especially the younger generations, draw culinary inspiration from both international sources and domestic ones. They seek inspiration from star chefs as well as TikTok creators, local experts, and international influences, ancient traditions, and new fusions.

Taste Makers

Poland

In Poland, current trendy dishes on Pyszne.pl following social trends are fried asparagus and pumpkin spice latte.

Spain

The most trendy dishes on Just Eat in Spain are el bizcocho a la taza (mug cake) and pasta with feta.

United States

Hawaiian pizza goes mainstream on Grubhub in the US. Pineapple on pizza orders had a 33% increase nation-wide.